Kinchbus will show its support for the men and women who have served their country with more than a dozen of its buses proudly wearing a poppy in the run up to Remembrance Day.

To mark Kinchbus’s support of The Royal British Legion’s annual Poppy Appeal, a bus and driver met members of the Legion’s the war memorial in Cossington.

Kinchbus team leader Kevin Cubitt represented Kinchbus – he served in the Army for more than a decade. The former tank crewman was in Northern Ireland for six years during his service from 1974 to 1986.

Kevin said: “The Poppy Appeal is very close to my heart and I’m always pleased to be able to do my part in supporting it.

“A few of our drivers have served and I’m proud that Kinchbus supports the Legion by backing the Poppy Appeal.”

Mick Wells, Chairman of the Royal British Legion Loughborough Branch and Honorary Poppy Appeal Organiser, said: “The Poppy Appeal recognises the sacrifices made by the Armed Forces community, past and present.

“The wearing of a poppy remembers not only the fallen but also supports a new generation of veterans and service personnel. We’re pleased Kinchbus, a company that is highly visible in our community, is backing the Poppy Appeal.”

Alex Kerr, general manager at Kinchbus said “We always get a fantastic response from our team and customers when the poppies go on the buses.

“We’re a local company so our customers are at the heart of everything we do and we’re pleased that we can do our bit to help remember those that served.”

The poppies – a symbol of remembrance for more than 90 years – will be given pride of place on the front of 14 buses running on skylink and Kinchbus 9.